London, UK - 24th June 2025 - NetXL today announces a significant strategic partnership and distribution agreement with Homey, a developer of innovative smart hubs renowned for their extensive range of connectivity options and ease of use. This collaboration marks a pivotal expansion for NetXL into the smart sphere, reinforcing its commitment to cutting-edge smart solutions.
Homey’s smart hubs are distinguished by their exceptional versatility, supporting a vast array of wireless connection technologies including built-in WiFi, Bluetooth, Z-Wave, Zigbee, Matter, Thread and more. This unparalleled connectivity ensures that Homey hubs are seamlessly compatible with virtually any smart device, and can easily integrate two or more pre-existing smart systems with different connection types into a single, effortless smart space.
In addition to the wide variety of Smart Protocols, Homey’s smart hubs can also natively integrate with over 50,000 smart devices spanning 1,000 brands such as Shelly, Amazon Alexa, Google Home, Bold, Ubiquiti, TP-Link, Ring Doorbell and many more, making a Homey Hub an ideal choice for the backbone of a Smart Automation ecosystem.
“We’re thrilled to announce our partnership with Homey. It’s a key milestone in our mission to deliver simple, intuitive professional automation to the installer market,” says Jade Ruysseveldt, Commercial Director at NetXL. “Homey’s commitment to open connectivity, broad compatibility, and powerful yet accessible smart automation aligns perfectly with our vision of providing fully integrated, future-proof solutions. We’re excited to introduce their innovative range to the UK market.”
A key advantage of this partnership is the seamless interoperability between Homey Hubs and Shelly devices; following NetXL’s successful distribution agreement with Shelly Group in 2024, Shelly’s smart relays, dimmers and switches have proven incredibly popular for their compact design, ease of installation and robust functionality. Homey’s ability to natively integrate with Shelly products means that NetXL can now offer a comprehensive and harmonious smart solution through Homey’s app and automation flows.
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About Homey
Homey’s journey began in 2014, when university friends Emile Nijssen and Stefan Witkamp successfully crowdfunded their unified smart vision. Since launching their first product in 2015 and quickly expanding to retail in 2016, Homey has continuously evolved, introducing versatile features like Zigbee support and a mobile-first app.
In 2019, Homey released the powerful Homey Pro, with the Homey Bridge following in 2021, cementing Homey’s position as a rising star in the smart automation sector. This spurred a significant acquisition of Homey’s parent company, Athom B.V, by LG in 2024, further cementing Homey’s position in the smart home market.
