NetXL and Shelly Group AD Announce Distribution Agreement

NetXL and Shelly Group AD Announce Distribution Agreement

26 Mar 2024 | 2 min read

Quick Summary

NetXL appointed as Shelly's New Distributor to Tackle the UK Market

London, UK. 26th March 2024. NetXL Distribution Ltd (”NetXL”) and Shelly Group AD (ISIN: BG1100003166) today announce a strategic agreement for UK distribution of Shelly Group’s (”Shelly”) IoT and smart building solutions. 

With over 13 million devices sold to date, Shelly’s range includes the popular Plus, Mini, Pro and PM series for controlling light, power, heating & almost any device; all complete with power management, sensors, buttons and switch controls. 

Reputed for the tiny size in their retrofit range, Shelly devices are regularly installed behind existing switches or can be integrated into smart home design with the DIN mountable Pro range. 

“With a new device installed every 6.5 seconds, we’re confident we’ve found the right partner in Shelly and are more than excited to bring them to the UK market en masse”, said Matt Mansell, CEO, NetXL.

Integrations with more than 200 partners including Amazon Alexa, Google Home, Home Assistant, Homey, and SmartThings are all complemented with MQTT, WebHooks, and scripting support, alongside a comprehensive management app.

Wolfgang Kirsch, CEO of Shelly said “NetXL’s extensive reach and proven track record driving the success of innovative brands will undoubtedly amplify our UK adoption. We’re delighted to welcome NetXL as a strategic partner to our network”

Shop the full Shelly portfolio here:


About Shelly Group AD

Shelly Group AD is a technology holding company that stands for innovation through the development, manufacture, and distribution of high-quality IoT products. End users and their needs are always at the heart of development. 

Shelly Group was founded in Bulgaria and works with a team of young, talented developers who are dedicated to producing competitive and user-friendly products. 

The Group consists of 6 subsidiary companies and has offices in Bulgaria, Germany, and Slovenia as well as in China and USA. Shelly Group’s products have already conquered over 100 markets. Shelly Group AD has been listed on the Bulgarian Stock Exchange since December 2016 and on the Frankfurt Stock Exchange as of November 2021 where its shares are traded under GSIN A2DGX9, ISIN BG1100003166, ticker SLYG.

NetXL and Shelly Group AD Announce Distribution Agreement

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