Aruba Instant On Announces Rebrand

Aruba Instant On Announces Rebrand

2 May 2024 | 1 min read

Quick Summary

Aruba Instant On Rebrands to HPE Networking Instant On

Aruba Instant On have today announced a comprehensive rebrand to HPE Networking Instant On. 

By amalgamating the trusted legacy of HPE with the agile and innovative Instant On solution, the rebrand represents a clear mission to redefine the networking landscape for SMEs. Described as ‘combining the power and reach of the HPE brand with Instant On’s laser focus on providing the best networking solutions for small and medium businesses’, HPE Networking Instant On’s rebranding endeavours to offer even more flexible and scalable networking solutions to businesses worldwide.

Underscoring this transformation is a new portfolio of next-generation WiFi 6 / 6E Access Points, offering cutting-edge reliability, security and throughput rates.


About HPE Networking Instant On, formerly Aruba Instant On 

Aruba Instant On is a subsidiary of Aruba Networks, a Hewlett-Packard Enterprise (HPE) company. Since their inception in California in 2002, Aruba Networks has aimed to provide powerful and adaptive networking solutions to SMBs of all sizes, resulting in their formal acquisition by Hewlett-Packard Enterprise in 2015. Offering forward-thinking innovation through intelligent utilisation of AI-powered operations and pioneering Network-as-a-Service (NaaS) models, HPE Networking Instant On provides robust networking infrastructure to a hugely diverse range of clients, from budget-conscious startups and SMBs to Walt Disney World and the US Department of Defense. 

About Hewlett-Packard Enterprise

Established in California in 1939, Hewlett-Packard Enterprise has consistently occupied a space at the forefront of technological innovation for almost a century, offering comprehensive solutions for businesses of all sizes and requirements. Now a firmly-established industry mainstay with an extremely expansive portfolio, HPE has a proven track record of creativity and disruption and continues to leverage their extensive industry expertise to offer transformative edge-to-cloud solutions.

Aruba Instant On Announces Rebrand